1. Introduction
Sprout Safari ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
2. Information We Collect
We may collect information about you in various ways, including:
2.1 Personal Information
When you create an account, we collect your name, email address, and other information you provide.
2.2 Usage Information
We automatically collect certain information about how you interact with our website, including IP address, browser type, pages viewed, time spent on pages, and links clicked using cookies and similar technologies. All usage data is anonymized and not linked to your personal information.
2.3 Family Profile Information
When you create a family profile, we collect:
- Children's names (optional) and birth years (to determine age-appropriate activities)
- Avatar selections for each child
- Your suburb or location (to recommend nearby activities)
- Interest preferences for each child (e.g., topics, sports, creative activities, characters)
This information is provided voluntarily and can be updated or deleted at any time through your profile settings.
2.4 Children's Information
- We take the privacy of children's information seriously.
- Children's names are optional and used only for display within your account.
- Birth years are used solely to calculate age ranges for activity recommendations — we do not store exact birth dates.
- We do not share children's personal information with third parties.
- You can delete any child's information at any time from your family profile.
3. How We Use Your Information
We may use the information we collect to:
- Provide, maintain, and improve our website
- Process and manage your account registration
- Process and manage activity listings
- Respond to your comments, questions, and requests
- Send you technical notices, updates, security alerts, and support messages
- Communicate with you about new features, services, offers, and events
- Monitor and analyze trends, usage, and activities in connection with our services
- Detect, investigate, and prevent fraudulent transactions and other illegal activities
- Personalize your experience by providing content and offers tailored to your interests
- Generate personalised activity recommendations based on your family profile, children's ages, interests, and location
- Use AI technology to match your children's interests with relevant activities (see Section 4 below)
4. AI and Automated Processing
We use artificial intelligence (AI) technology to provide personalised activity recommendations.
- How it works: Your children's interest preferences are converted into mathematical representations (embeddings) using Google's Gemini AI service. These embeddings are compared against activity listing embeddings to find the best matches.
- What is sent to AI services: Only interest tag names and descriptions are processed by the AI service — never your children's names, ages, or personal details.
- The AI does not make decisions about your account or access — it solely powers activity recommendations.
- You can opt out of personalised recommendations at any time by not creating a family profile, or by deleting your family profile from your account settings.
5. Information Sharing and Disclosure
Sprout Safari may contain links to third party websites. We are not responsible for the privacy practices of these third party websites. We encourage you to review the privacy policies of these third party websites.
6. Links to Third Party Sites
We may share your information with:
- Service providers who perform services on our behalf
- Partners with whom we offer co-branded services or promotional offers
- Third parties in connection with a business transaction such as a merger, sale, or acquisition
- Law enforcement or other governmental authorities in response to a legal request
7. Your Choices
You have several choices regarding the information we collect and how it's used:
- Account Information: You can update or correct your account information at any time by logging into your account
- Marketing Communications: You can opt out of receiving promotional emails by following the instructions in those emails
- Cookies: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies
8. Data Storage and Security
Your data is stored securely using Supabase, a trusted cloud database platform. Family profile data is protected by row-level security, meaning only you can access your own family's information.
We implement reasonable security measures to protect the security of your personal information. However, please remember that no method of transmission over the Internet or electronic storage is 100% secure.
9. Data Retention and Deletion
- Family profile data is retained as long as your account is active.
- You can delete individual children's profiles or your entire family profile at any time through your account settings.
- When you delete your account, all associated family profile data, including children's information and interest preferences, is permanently removed.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.
11. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at privacy@sproutsafari.com.